How to make a book trailer for $50,000
If only there was a company that could provide something that wasn’t so cheesy or expensive to promote my book… OH WAIT.
Source: Los Angeles Times
Has it really been a week since the website launched? We’re so OLD now! ;)
We’ve been hustling to get our name out there and get some feedback. We knew when we set out to create The Glossary that it couldn’t be just a stagnant, black and white thing. After all, that’s the exact problem with book trailers, isn’t it? Stagnant… Simple… With no creativity or anything new.
If we wanted to change all that, we know we’re going to need your help and your feedback. And thanks to you, we’ve gotten some in the past week. We wanted to take a minute to address some of the questions that have been popping up.
Q: Where’s all your work? I only see a few videos…
A: You’re right. Not a lot of videos to look at yet, is there? While we’ve been making book “trailers” for years, they were all made for those “other guys” who always had the creative control. With The Glossary, we want to ensure we’re showcasing our original content that hopefully showcases our desire to redefine what a book video can be. You can take a look at the videos we do have at portfolio.theglossary.com
Q: Do you only have the two products for sale?
A: Yes and no. Having just launched, we wanted to have pricing and products that were accessible and clearly defined. But from the start, one of our goals at The Glossary was to make creative videos that would fit the needs of any author; from those working with publishers that have a dedicated marketing budget, to independent or self-published authors who have little to no budget set aside for a video. We’re not a one-size-fits-all company, so give us a call and we will work to customize our services to fit your needs.
We’ve been excited to get the ball rolling over the past week and can’t wait to see where we go from here. We’re looking forward to working with all of you to create unique and dynamic videos to showcase your work. In the meantime, we want to answer any additional questions you may have. Leave a comment, email us at info@theglossary.com, or call us at (213) 537-0715. We’d love to chat!
You Need to See The Glossary...
The website is up and running. So open up a new tab and visit The Glossary now and then go tell all your friends! This has been a long time coming and we’re excited to start making videos for your creations.
We want to bring something new and unique to this market; a market desperate for some innovation and outside-the-box thinking. And we can create this for you and your book, starting today!
We look forward to speaking and meeting with you all soon!
-The Glossary Team-
Locksmith by Luke Coulter
We here at The Glossary are pretty avid about Reddit. If you’re not familiar with the site, you’d be amazed at how much of the content on your favorite websites is actually sourced from the Reddit community.
Recently, a user going by the name of YoureGoodPeople made a controversial post that caught our eye. You can see the photo he made explaining his predicament here. Basically, the gentleman had fallen on some hard times and had taken the opportunity of time to write a novel and self-publish through Amazon.
The controversy came in because of his request for the community to write 5 star joke reviews if they didn’t want to purchase the book. And we understand why some people would be upset at the idea of “gaming” the Amazon review system, though we’ve seen some pretty interesting product reviews on Amazon before.
Instead of getting bogged down in the controversy, we instead saw an opportunity to practice our process (with our launch drawing ever closer), and help a self-publisher promote their book at the same time.
Which of course, is our ultimate goal. We saw, clearly illustrated in this Reddit post, the essential and growing problem with self-publishing. You’ve done something amazing. Something most people only dream about doing. You’ve written a book! But now what? How do you get people to notice your book? You have a good idea that social media could be a cost-effective way to promote your work, but do you really know how to effectively market something through social media?
The Glossary exists to solve these problems.
So here is the video we did for Locksmith by Luke Coulter. Tell us what you think, and if you’re interested in the book itself, here is the link. And remember, ignore the reviews as they’re all from Reddit users who took offense to his post. We actually read the book in preparation of the video and quite enjoyed Luke’s imagination!
As always, if you’re interested in seeing what we could do for your book, email us at info@theglossary.com
The Insane World of Book Trailers - Ideas Market - WSJ
Well that… That’s just… WOW.
Interesting article here by the WSJ. Of course, we disagree wholeheartedly that ALL book videos are trash, but we’re probably biased.
What we did notice, was all these videos have actor portrayals. Until Liam Neeson wakes up one day and declares, “Enough of this feature stuff. I want to be in book videos!” you’re probably running the risk of having your book come off a little cheesy.
We do things a little differently here. Check out our sample video for 20,000 Leagues Under the Sea.
With the focus on the author’s own words, you keep the tone and vision within your control. After all, who knows your book better; you or a film student?
Simple, yet beautiful videos to market your work on the strength of your own words. That’s what we do.
We’re very close to launching and being open for business. If you’re interested in hearing more about what we could do for your book, email us at info@theglossary.com
Specialists in marketing, that’s what I think the new e-book and self-publishing environment needs. No, not someone to write another book on how to do it yourself. But someone who can get the book out, there, get it reviewed, sell extracts to the newspapers, run competitions, organize an author’s book tour.
