Specialists in marketing, that’s what I think the new e-book and self-publishing environment needs. No, not someone to write another book on how to do it yourself. But someone who can get the book out, there, get it reviewed, sell extracts to the newspapers, run competitions, organize an author’s book tour.
What Should Publishers Do Now That We’ve Got Self-Publishing? - Tim Worstall - It’s All Trivial Or Obvious Except - Forbes

Source: blogs.forbes.com